Melbourne Local SEO Specialist

Complete local SEO services from a Melbourne based SEO consultant.

Expert local SEO Consulting for Melbourne Businesses

We help potential customers find your business via local search and map listings. Local SEO involves a range of activities, including local business website and Google Business Profile optimization, local link building, local keyword research, reputation management, citation building, content creation, and more.

When users look for your services you want to show up in the list, the higher you show up in search results the better chances you have of making a sale. Without local SEO services, your business will rank higher so users can find you for nearby searches. We get you the clicks and optimise your website for conversions. Improving the website content and its presentation (UX and UI) helps in the overall lead generation.

What is Local SEO?

Local SEO is an SEO strategy that focuses solely on local searches. Local SEO helps to improve businesses’ visibility for local searches. The main focus is improving business visibility in Google Maps/local maps for near me or local searches involving specific locations.

Local SEO services work for businesses with a physical location/store or that serve a geographical area. Research shows that local search/map pack listings have a higher return on investment compared to organic search listings.

Local SEO for Melbourne Businesses by a Melbourne based freelancer

You need to work with a local SEO consultant who is based in Melbourne. Works for Melbourne businesses and understands the local market.

Who your Melbourne Business needs Local SEO?

The best and simplest way to check if your business requires local SEO services is to make a search on Google for the service you offer.

If you see a 3-pack map listing in the results with your competitors then the answer is yes, your business needs local SEO.

Anyone with a physical location or service area can benefit from local SEO services whether you run a local restaurant, boutique, or service business like plumbing or landscaping.

Local SEO helps you reach nearby customers in a specific area.

Even online businesses can benefit if they target specific regions or cities.

What is the difference between local SEO and regular SEO?

Regular SEO and local SEO are like two sides of the same coin. Both these strategies help your business get found online by prospective customers.

Regular SEO focuses on SERP (search engine results page) whereas local SEO focuses on the map listings.

Local SEO strategies use local area-specific keywords, while regular SEO focuses on more generic versions of keywords.

If you have a local business, you need a bit of both to truly shine online!

What are you waiting for? Contact the leading Melbourne SEO Freelancer, to do an SEO audit today!

Local SEO Process

The process starts with an audit of the current website and GMB listings. We look at the traffic you are generating at the moment and the source of the traffic. Then we compare your website and listings to your competitors and find the gaps. Once we have a complete idea of the current situation and competition, we present you with a customised SEO plan. The process stays the same regardless of the industry; however, the strategy changes and is fully customised to your completion and goals.

Local SEO: What other agencies miss when looking at the Google Business Profile?

There are a few quick-win strategies that can be applied to any Google listing to improve local rankings and increase visibility:

First of all, make sure you have a listing and get verified.

Many businesses only create a Google Maps listing and forget about listings on Bing and Apple. Make sure you have listings across all these platforms. It has been seen that the younger generation tends to use Apple Maps more than Google Maps. So you may be missing out!

Improve Profile Completeness

Log in to your Google Profile and click on View Profile. Now look at the circle in the top right corner; it should give you a percentage of the completeness of your profile. If you click on it, it will provide suggestions on what can be done to improve the score. Most businesses I work with need services or products added, and some need basic information like the business description.

Keep your listing information accurate

Are you displaying the same information across all your platforms, like the website, Google listing, or Facebook or Instagram page? Make sure that you have the same Phone number, address and hours of work across all the platforms. This gives your customer confidence that you are open to business.

Respond to reviews, even the bad ones

I know it feels good to respond to good reviews but not the bad ones. But trust me, users are looking more closely at your bad reviews. If you give a proper reply to a bad review, explaining why it happened or even apologizing for a bad experience, it sends a good message to the person reading the review. This makes them feel more confident about your services or products and increases trust in your brand. This also helps in long term when sometimes Google shows a summary of your reviews using AI.

Photos—Add them or ask your customer to share

Make sure that users can get a good glimpse of your workplace from images. Imagine a listing for a cafe without any images. Ask yourself, would you go to a cafe like that? Users want to know all about the place before they visit. This makes them more likely to visit a place.

Mention all your in-store products and services

Add all your products/services with some description and prices. This will increase your visibility in searches and also attract customers searching using the name of the product and service in their area.

Focus on your service pages

Do not spam your service pages with the location data, but do let the user know that you are the recommended local service provider using your user reviews or videos and case studies. Make sure all your service page headings, meta tags, local structured data, and schema are SEO-optimized for your business location. Get into your local forums and business listing websites and create backlinks for your brand.

Do local citation or directory submissions help in improving local SEO?

Yes, Google’s local SEO algorithms search through local directories for your business citations. These listings act as votes for your business. The more quality votes you have on premium websites, the more they help to rank your business locally.

Your business information needs to be accurate, and it needs to match on all these listings. For example, you need to have the same address and the same opening and closing times across all these sites for any search algorithm to rank you higher.

How do you track local SEO?

Once you sign up to our local SEO services, we make sure that every click on your Google Business profile is tracked. We create special UTM campaigns to review and track the clicks for your website from your GMB profile. After our initial SEO audit, we look through the competition to find the best keywords to rank your website.

We also use a specialised rank tracker to track local keywords in your suburbs and all the nearby suburbs. The idea is to track and improve and get you higher rankings so that you can get more leads.

Do you help us to get more reviews?

Yes, having more reviews is the most important thing that you can do for your business. We help you to get more reviews by empowering you with QR codes, email, and SMS strategies. We can help you discover the power of reviews with specialised plugins that can get you more video and photo reviews, creating more social trust for your services.

We would recommend that you stay clear of all black hat SEO websites selling fake reviews. Google’s algorithms are getting better at spotting these fake profiles and may end up deleting your Google profile if you get too many.