What’s Happening in the SEO Link-Building Industry
Since the inception of SEO links have been the most important SEO ranking factor. However, things have changed in the recent past. Peeps at Google have been trying to fight the page rank spam that attempts to manipulate the algorithm to make the website rank higher.
With the introduction of AI writing in the past few years websites have been pumping articles at a tremendous rate. All these articles are being created for the sake of link-building only. Most agencies in Melbourne, I would say a big majority of them build links from their client from doggy websites that already have thousands of links going out of them.
You will notice that most of the links that your agency provides on a monthly/annual basis:
- Are from non-relevant websites the topic of the website is not related to your website or the website is a general website with all different topics/categories for blogs
- These websites have no traffic. Thinking why? Because Google will never waste its crawl budget on websites with low-quality articles that provide no value to users.
- All the Domain Authority/Rating/Score are manipulated. Check the backlink profile for these websites, it will have a big chunk coming from PBN blogs just like themselves or directories and other websites with very high DA but no traffic.
- Most agencies try to save money and often do guest posting on websites for free. This becomes a problem as all your competitors will have similar or higher-quality backlinks and will rank higher than you.
What do we do differently?
Now you want to know what we as a Experienced SEO consultants do differently, well we do the opposite of what all the other agencies do.
- We get you links from relevant websites. This means the website will be on the same/relevant topics as your website. This helps the search algorithms to trust your website as websites in your industry need to talk about your brand for it to be legit.
- The website will have traffic from 1000 to 100000 or more users per month. Websites with traffic means they are abiding by Google’s Search guidelines hence they are ranking well and getting traffic from SERPs.
- We look at DA/DR/AS from all different platforms like AHREF, SemRush, Majestic and Moz. We make sure these websites are legit and have a great backlink diversity from strong authentic domains.
- We will not spam you with a free guest posting website. We will do the hard work to find you the best possible backlink that will make a difference.
How does it work?
Link Building Research and Strategy
We research your competition to look for the quality of links we need to create. The backlinks differ from industry to industry based on competitiveness. Websites with competitive keywords need a thorough audit. Plus an anchor text strategy to rank higher in search engines.
Link Outreach
We outreach to relevant blogs and websites with high-quality content. This process starts with advice from the blog’s webmaster. Who recommends topics we can write about.
We find a relevant topic. Write the article, and after much back and forth. The article is submitted to the website for posting. We also make sure that we do not get your link from the website where a link already exists. For this, we check against all the current backlinks for a website.
- Reporting
- We report every month.
- The report contains things like
- URL
- Domain Authority
- Domain Rating
- Authority Score
- Traffic (AHREF)
- Traffic(Semrush)
- Keywords ranking(AHREF) and more based on client preferences.
Can you do SEO without backlinks?
Link building is central to SEO, and it determines whether a website can rank on search engines. When your content receives links from other authoritative websites. It shows to the search engines that your website is:
- relevant
- trustworthy
- and authoritative in the specific topic or niche
This improves your keyword ranking, which increases the organic traffic to your website.
Link building, indeed, is one of the most important aspects to gain an edge in today’s digital universe. Backlinks of high quality help to boost your domain authority. It is one of the factors in the ranking algorithms for certain search engines. The more backlinks a site has. The more credible that site will be, the better the site will perform in the search engine ranking.
Link building improves SEO. But it also provides more visibility by generating referral traffic through the linking sites. This has the potential of:
- expanding your reach
- improving recognition of the brand
- and even increasing sales or conversion rates
Businesses lacking a strong link-building strategy will find it difficult to compete. Without it, your website risks being buried deep within search engine results. This hinders growth and limits online visibility.
