Melbourne SEO Consultant
Have you been jumping from one agency to another but still can’t find the results you want? Do you feel like all these shiny agencies just don’t care about you as a client and are only there to sign you up and forget about it? Then you need someone like me—someone who breathes SEO, cares about clients, and uses no BS at all.
Agencies in Melbourne spend so much money on paid advertisements and useless awards.
Where do you think the money comes from? You!
Instead of spending money on you as a client, they should get you quality backlinks and write well-researched content for you. They should use the right plugins or SEO tools, but instead, they spend money on ads to sign up another company like yours and bind them into contracts. These contracts state that you can’t ever talk badly about them, so that they can keep showing their 5-star reviews and getting more people like you on board.
Freelance SEO Expert Focusing on Revenue and Leads
You need to work with an SEO consultant that only uses best practices to get the most value for money.
- Highly experienced
- Transparent
- Result-driven
- Value for money
- No black hat practises
- Real organic growth
- Custom SEO strategies
- No lock in contracts
Professional SEO Services to help grow your business!
- Is your organic traffic going in a downward trend?
- Are you stuck on the second page?
- Do you feel like your SEO agency is not doing enough?
- Did your agency over promise results/page one rankings?
- Your website not ranking for profitable keywords?
- Tired of agency BS?
Contact us today for an SEO audit.
We help Businesses Increase Revenue with Organic Search
Helping Businesses Increase Revenue with Organic Search
As a seasoned SEO professional with over a decade of experience. I’ve noticed a troubling trend: a lack of transparency in the industry. Many search optimisation agencies fail to provide detailed reports on their work.
I have worked with over 200 companies across Australia and New Zealand. On many occasions, I have seen subpar past work from agencies. This happens due to their reliance on outdated tactics in SEO. They seem to use black-hat SEO and work on generic SEO checklists.
Without creating tailoring strategies based on the industry and your goals.
We provide you with a transparent approach to SEO. Prioritizing transparency, personalized strategies, and getting genuine results. With us, you get detailed reports on monthly tasks and time spent. Along with a detailed, high-quality backlinks report.
We don’t follow cookie-cutter plans. We create custom strategies based on your specific goals and industry. For the period we work with you, we analyze analytics data to ensure ongoing success.
Ready to experience a new level of SEO? Contact us today.
What are some of the SEO challenges faced by Melbourne businesses?
SEO in Melbourne or anywhere else in the world is no different. But the cost per click on Google Ads is super high due to high competition. High advertising costs make businesses look into SEO. SEO helps them decrease business marketing costs and increase ROI.
Melbourne SEO Agency Burn and Overseas work
I see businesses get burned by big agencies with empty promises. Sometimes businesses make the mistake of trusting low-cost overseas alternatives for SEO services. Yet, this approach makes them repent of this decision in the future. Down the line, they spend even more money than usual to fix past mistakes.
Empty promises and long contracts
Most agencies will ask to sign a 12 or 24-month SEO contract. This works well for them as they need to hire staff and pay the bills. But think about it if you get no results in 3 months. And you trusted them for another 3 months. Now you are at the 6-month mark with no results?
Most agencies will not let you cancel the contract without a payout. They would want you to pay the full price or 85% of the fee to get out of the contract. This is like getting stuck in a phone contract without getting any phone service.
Blackhat SEO practices for quick results
You must have seen ads from agencies saying page in 90 days, or we work for free. Let me explain to you how this works. Agencies doing this will choose longtail keywords for you. Long tail keywords are keywords with over 3 words in them. These keywords are easy to rank as they have no competition. So you will be ranking in less than 90 days and paying the agency, but these keywords have zero search volume. It will be impossible to get any leads/results from these keywords.
Even worse, these agencies will do some black-hat SEO magic. This includes spamming your website with exact-match anchor text backlinks. Google will rank you at first, then your website disappears within a few months. It would take you longer to recover from these mistakes. You will have to spend more money to make your way back to search engine rankings.
Changing account manager with no expertise
This is quite common in Melbourne. We have a job-hopping community; people love to change jobs to make more money. Read some reviews of the top agencies in Melbourne. Most complaints would be about ever-changing account managers. With no proper handover for the project. When a new account manager starts. You will need to explain your campaign objectives and goals. By the time they understand your business, they will be ready to leave, and the story continues.
Why choose us?
- I do not make empty promises of top rankings.
- I am not afraid to provide you with a transparent assessment of the competitiveness and challenges associated with the keywords you wish to rank for.
- Monthly reports that offer meaningful insights and recommendations.
- I do not require you to sign long-term contracts.
- I am dedicated to collaborating with you to achieve your desired results.
- I will optimize your website to adapt to future Google updates.
Take the first step by filling out the contact form to get started on improving your SEO performance.
Freelance SEO Services
There are several types of SEO services, but not every website needs all of them. Here is a list of a few important types of SEO.
Off-page SEO
This refers to the activities that take place outside of your website that can affect your rankings, including link building and social media engagement.
On-page SEO
This type of SEO involves working on the elements present on the page like meta title, headings, meta description, and content.
Technical SEO
Technical SEO involves fixing elements of the website that make it easy for Google to understand the website. This includes things like robots.txt optimisation, crawl optimisation, canonical tags, meta robots, speed optimizations, caching, and more.
Local SEO
Local SEO focuses on optimizing a website for local search results. This includes Google Maps, Apple Maps and Bing Places listings.
E-commerce SEO
E-commerce SEO focuses on optimizing an e-commerce website for search engines like Google. The goal for this type of SEO is to generate for sales/revenue.
International SEO
This includes optimizing websites for search engines in different countries. For example, Apple uses HREF LANG to show different content in different countries based on the user’s region and language. A user in New Zealand sees apple.com/nz whereas a user in Australia will see apple.com/au.
Why does your business need a freelance consultant, not an agency?
- Faster Turnaround: Consultants offer quicker results than agencies.
- Personalized Approach: One-on-one attention tailored to your needs.
- Cost-Effective: Freelancers are often more budget-friendly.
- In-House Team Enhancement: Consultants can train your team for long-term benefits.
- Control: You maintain control over your SEO strategy.
Past Results
12 Months SEO Results for a Service Based Business
Unlike other agencies showing you made-up results from online SEO tools, here is a 16-month screenshot of an Insurance agency with a very competitive market.
They went from getting 40 clicks a day to ~ 100 clicks in a day for real keywords that made them money!
6 Months SEO Results for an Ecommerce Business
Melbourne Ecommerce business going from 78 clicks in a day to 185 clicks in a day.
12 months SEO Results for a Local Melbourne Business
A local business went from having no visibility to getting ~30 visitors online daily.
Link Building & SEO for a New E-Commerce Business
Reffering domains growth from 0 to 140 within 12 months.
As the referring domains and content grew on-site the overall website traffic also went from 0 to 7000 users per month
SEO for a New Website Launch
New website launch with complete SEO services including content creation, backlinking and technical SEO fixes. Created over 100 high quality backlinks and content for 53 pages.
Starting from no keywords ranking on Google. Ranked 79 keywords on the first page of SERPs with a total 491 keywords ranking.
SEO or search engine optimisation makes your website rank higher on search engines. SEO services improve the quality and quantity of organic traffic. Organic traffic is the one which is free traffic, unlike ads. The user clicks on an organic result after searching for a product or a service. Top search engines like Google are the most used and bring in the highest traffic to a website. Whether you go with an SEO freelancer like myself or hire in-house help, it will help you in long term. It can take up to 6 months to gain visibility in search.
SEO works by making changes to the website as per the search engine guidelines. These changes include:
- content optimisation
- meta tag optimisation
- heading optimisation
- outline optimisation
- image optimisation
- link building
The above changes make your website pages attractive to search engine bots. Also helping them understand the topic on the page.
Organic search on average brings 53% of website traffic, while paid search brings 15%. 49% of marketers report that organic search has the best ROI of any marketing channel.
The Search Engine Optimisation SEO Process
- Crawlability and Indexability: Make sure the website is crawlable and indexable.
- Competition and Keyword Research: Research your competition. Find the right keywords to target. Review current search engine rankings. Review search engine result page SERP.
- Content Marketing: Making sure all relevant content is there and it is optimised for the search engine.
- Link building: While Google tells you not to focus on links, in reality, none of the websites ranks without backlinks.
- Rinse and repeat.
Many agencies prioritise immediate results and top rankings on the first page. It’s important to understand that SEO is a long-term strategy. No one can guarantee immediate first-page results for high competition keywords.
It’s important to ask questions like these to know if you are choosing the right person for the job:
- When will I start seeing results?
- What happens if I want to cancel?
- Do I pay separately for content creation?
- How many backlinks will you do each month? Will these be of good quality?
- Will all the SEO changes stay, including backlinks, when I choose to leave?
- How would you produce content? Is it included in the monthly fees?
- Will you keep the website updated (including plugins) so that it says virus- or malware-free?
- Is web development included?
Aah, this question again! Somehow every few months I get asked this question from a client. The answer is always the same. No SEO is not dead it will never be unless search engines die and people no longer need to search to find things online. Website owners come to this question due to their bad experience with past companies. These companies use black-hat SEO practices that work till they don’t. Google has over 10 major core updates every year. Each of these updates aims to improve the search index and present better results to users. Google aims to remove domains using spam practices to rank higher in search results. Search algorithms get better each day in understanding these spam SEO practices.
In my career, I have never had a single website I worked on to be deindexed or lose all its rankings. Mostly because I have never used any black hat practices to rank in the first place. SEO is not rocket science. Websites that rank higher understand their audience and provide the best experience. It’s that simple.
To give you some examples, things that no longer work in SEO:
- Crappy links from spammy domains
- Footer backlinks
- Keyword repetition in headings and content
- Links from private blog networks
- GPT/AI content
- Exact match domains
- Hidden text
- Blog comment backlinking
- Increasing website DA/DR
- Toxic backlinks removal
Link building is the process of creating links from other websites to your website. These links, if created using white-hat methods, help gain search engine trust. And increase website visibility and rankings in search engines. Some common ways to create backlinks include:
- blogger outreach
- guest posting
- local citations
- directory submissions
- forum comments
- social media profiles.
These links act as votes for your website pages. The more votes you have from quality sources, will make you rank higher in search results. Experienced SEO freelancers can help you gain backlinks from high-traffic, legit websites. High-quality links give your ranking a jump compared to low-quality, cheap links.
Yes, SEO can work for a new business. However, the time taken to get a return on investment will depend on the competitiveness of the niche. New domains need more backlinks and content creation. This is only possible with a $2000 plus budget. Lower budget compaigns take a very long time to see some results.
You can see ROI in a few months if you have previously invested in SEO. If you belong to a competitive industry and have not done SEO before, it can take from 3 to 6 months to move the needle.
I have experience working with all types of CMS, including:
- Open-source CMS like WordPress, Joomla, Umbraco, Magento, Prestashop & Drupal.
- Commercial CMS like Kentico, Sitecore and Shopify.
- Custom CMS like Wix, Squarespace and Webflow.
The cost of SEO can depend on various factors like:
- Size of the website
- Amount of work required
- Set goals/milestones
- Backlinks required
SEO services in Melbourne are priced either with monthly retainers or project-based fees. A monthly retainer can cost you anywhere from $1500 to $15000.
Yes. Link building is a part of the monthly SEO services. The quality and quantity of links will depend on your monthly SEO budget.
We only build links from websites that are related to your website. We also look at website stats like:
- authority of the website
- organic traffic
- keywords ranking in SERPS
- quality of backlinks to the site
- spam scores
